How to become a Top influencer
How to become a Top influencer- Background
According to Google Trends, searches for the term “influencer marketing” grows by 5000% each month. Owing to rapid popularity of Influencers marketing, The entire marketers world is always on a watch to look at the latest trends and research on Influencer marketing.
“The influencer marketing industry was forecast to be worth $13.8 billion in 2021″
With the popularity of influencer marketing growing, marketers are nipping at the bud to keep their finger on the pulse when it comes to the latest trends and research.
Influencer marketing has become a phenomenon today and it is the latest trend today followed by most of the marketers. everyone is talking about influencers. It has become a mainstream marketing tactic and is being followed by almost all companies and Brands.
All companies leverage the power of influencer. Also being an influencer has become a lucrative source of mainstream income rather than an avocation. There are many who wants to become influencer.
Who is an influencer ?
In a simple way an INFLUENCER is a person who is paid for his influencing powers , wherein he makes other people to buy the company products or to avail its services.
In the last ten years social media is becoming more powerful, and roughly by 2019 statistics roughly 45% of the population use social media .More importantly these people look for the recommendations of the Influencers in their respective domain before purchasing the product or availing a service.Eventhough they look at everyone’s recommendations, the trust they have on the popular and Top influencers guides them and makes them to take a decision.
What is so special about the Top influencers or Popular influencers.
- They have build a reputation for themselves in a particular niche ( This can be an expertise developed over period of time by their knowledge and command over the Products.)
- They understand and analyze the product/ services very well , and keep reviewing the various products on entry to market and describe the pros and cons of the product or services
- They gain authority , because of their periodical blogging and posts created or uploaded in the social media.
- Eventually they are able to create followers and built capability to engage with them by means of their meaningful posts, recommendations and rich contents.
- This paves the way to stand apart from crowd and they are make up to the rank of Top influencers in social media as well as in a particular niche.
Some common misconceptions about Influencers?
Celebrities’ can only become top influencers ad they can only generate more Leads.
This is a myth and a misconception. No doubts celebrities have excellent followings and powerful influence But still they charge heavy. They don’t fit in to the marketing budget of growing brands. They are less approachable and they sign the deal with lot of terms and conditions. A simple evolving , knowledgeable influence is enough to make great impacts in the market or sales.
Hiring Influencers will give you sales improvement and immediate success
To remain competitive in the market , Hiring influencer is useful. But it does not guarantee you a success. Like any other skills it takes a particular time horizon, consistency , and association with the influencer, dedication and Hard work It is not that you can improve your sales immediately , just by hiring an influencer. It takes time for the process to become robust and it requires constant appearance , engagement and right content delivery by the influencer to change the minds of the customers.
Influencers more followers & subscribers become your customers
This is untrue as all of their subscribers cannot become your customers. The subscribers of the Influencers may not always fully match your customer persona. They may not engage well with your product due to specific reasons. It is true sometimes a small group Influencer can become a perfect influencer for you , as they might have more engagement with the Influencer than a celebrity’s influencer .
Small group influencers or useless- Industry view
They are considered Small level or small group or upcoming influencers are useless “” This is a again a myth.
They are considered not professional as they don’t carry Hi tech equipment’s, and they don’t show up their face before the camera often. They appear few times .The fact of the case is they have the tool of engaging with their audiences in a particular way . They may not have expensive infrastructure , gadgets or studio rooms but they have the powerful contents, authority and knowledge over the product .This is more than enough. The Industries cannot be biased only on the high end Influencers. They can always try small group influencers as they may have more connect with your matching profile of customers base.
What are the different types of Influencers?
when we take numbers as the basis , they are classified in to the following categories
- Mega influencers are the people with a vast number of followers on their social networks. Like these people have more than 2 Million influencers
- Macro-influencers are one step down from the mega-influencers, and maybe more accessible as influencer marketers. You would consider people with followers in the range between 40,000 and 1 million followers on a social network to be macro-influencers.
- Micro influencers are small group influencers and ordinary everyday people who have become known for their knowledge about some specialist niche. They have approximately from 5000 to 50000 followers.
- Nano-influencer. These people only have a small number of followers, but they tend to be experts in an obscure or highly specialized field. They may have a small group followers but may be powerful micro niche area for example a Geologist who specializes in sculptures .
When we take content as the basis
- Bloggers- they are highly influential in terms of their powerful content.
- Youtubers-Videos and YouTube contents are another powerful content creation in the digital world.
- Podcaster- Podcasters are another recent digital trend setters which is becoming popularity , but they have limited in numbers , but yet powerful.
When we take degree of influence as the basis
- Celebrities- these people occupy a powerful influence in the product endorsement market.. There are still many Big companies, particularly high-end brands, using celebrities as influencers.
- Journalists/ Industry leaders/ Icons like CEO’s of Big companies
- Average people with high product knowledge – these people are active in social media with their strong and valuable opinions , still has good number of followers .They are called as Opinion leaders. They also play a major role when it comes to product review and honest opinions.
Qualities of Top influencers.
Top influencer has to be a passionate influencer and he needs to be updated on his vertical or niche area.
They are aware of the past , present and future trends and updates about their vertical. They stay up to date with the latest information , trends and know when the trends will change to new trends.
- Knowledge about customers
- Knowledge about marketing and Trends
- Good communication skills- Read more here about Business communication.
How to become a Top influencer
If you are one of those people who want to become an influencers ,we will discuss the step-by-step process of how to become an influencer.
Step -1-Self assess your skills and Passion
Before even you think of becoming an influencer , first try to do an evaluation of your skills and Passion. It is important you cannot excel in any field where you just want to work for a living or for generating income. Influencer being an engagement process , passion to a particular activity becomes the main driver to become an Influencer.
Step -2-Select Your Niche
After you identify your passion area , you need to select your niche in this area. where you are interested in and can consistently create content in this niche.
You should also have moderate level of expertise in the niche which can enable you to establish yourself as an influencer.
You can start your activity by doing extensive research in these micro niche and start posting your contents . Always look at contents where the audiences are looking for solutions .
Step -3-Make a great profile Pic and cover Photo and Bio
For making your presence in social media , you need to have a great profile and good cover photo.
This demonstrates your profile and personal brand. Generally audiences recognize and identify you by your social media profile picture. The good cover photo of your face in close up and a great profile will support boost your social media presence .
Bio is the first thing people read when they into your Accounts Your bio should narrate a short story about you in an engaging manner .It should also provide complete info on like your full name, contact details, location, contact details, passion, education details and vision.
Step –4-Use Business account
If intend to become an influencer, it is important that you switch to a business account as it has more options .t Instagram, Twitter, and Facebook have the option to create a business account.
Step -5–Post valuable contents periodically in social media
Select one or two social media channels and make your presence periodically and create your followers.
Once you have selected your channels, you need to either create new profiles or optimize your existing ones.
Step -6-Understanding your audience
Target audiences are important. Generally any good influencer will have strong engagement with their audiences and understand their needs . The contents are posted as per requirements of their audiences.
So understanding the audiences are more important. Influencers cater to the requirements of only their target customers and not to all.
So as an influencer , you should know who is your target audience . Once you understand your target audience , you will be able to create suitable contents so that your follower and subscriber base can be increased.
Understanding the audience profile will give you an insight to develop more related contents which can exactly address the needs of your followers.
There are built-in analytics tool to provide such insights about your audience. Twitter Analytics, for example, provides insights into your current followers’ interests, genders, locations, etc. We can conveniently use these tools and tweak contents to match your audiences requirements. It may enable you to address the challenges of your audiences. Once the audiences found your contents are interesting and solves their challenges they become your loyal followers
The engagement and loyalty increases day by day , when you post useful contents. This paves the way to increase your followers base and push you to Top Influencer list.
The advantages of being a top influencer.
Who does not like to influence others? who does not followers ? in this Digital world.
The act of able to influence people and advice them for right decisions is a pride job which comes with perks also.
The biggest advantage of being a Top influencer is you follow your passion at the same time , you get paid for it.
The challenge will be your sincerity , hard work and doing the work with honesty. If you are able to consistently work on this in a micro niche and develop your expertise then obviously you will be in the top of the list .
The marketers also benefit from this , as their job becomes simple. Instead of marketing the product to everyone , they market to only to their niche customers .
Obviously the niche customers listen to their Influencer who has an authority in this specific niche. The job becomes simple in this way for Marketers.
Real time example of a Brand
I have read an interesting article from HBR , which is highly relevant to this blog where we find companies switching to relationship model of marketing succeed well.
I would like to explain the extract of what I read in brief for the benefit of readers and consider this as a conclusion for the blog.
L’Oréal Paris has considered long-term tie ups with relationships with a few top-ranked influencers. They name this as Beauty squad as a group of experts in beauty products .
They develop in the product development , getting customer insights and demonstrate to the target customers in terms of blogs , tips, guides etc. in the official website of the L’Oréal platform .
The collaborative approach has resulted in the increase of customer base.
L’Oréal grow from 123,000 to 200,000 in just 12 months, while L’Oréal’s Beauty Squad has grown its followership from 4.6 million to 6.3 million in just 12 months.
This is a great evidence which demonstrates the power of a top influencer to a Brand as well as How a Top influencer can develop the relationship model of a Brand and transform followers in to customers .
Conclusion- Things to keep in mind to become a Top influencer
Trust you enjoyed reading this article and believe me if you are even moderately good in one of the micro niche , don’t hesitate to pick up tips from this blog and start paving your way to become an influencer.
Please digest the fact that it is an example of cooking your own food. Practice, efforts and practice is the key mantra.
Learning a micro niche, becoming capable in that, and consistently researching and learning in one area gives you the expert knowledge .
This coupled with your better communication and presence in one or two social media makes your way to become an authority followed by an Influencer and finally a Top influencer.
Follow the 6 step simple model listed above as a blue print , you are bound to succeed.
The idea is to start the process somewhere with systematic efforts this can be achieved.
One final tip – You should be patient and allow time for this to happen.
You should be willing to do spend your time and energy in a long term to achieve considerable growth to become a top Influencer.
I am sure you have everything to start your journey to become an Influencer.
Let you become an Influencer from today.